Below is a brief summary of the “New Dance Normal” webinar(s) conducted by Simon Girard, a member of our dance community. We have also included links to the webinars and his Facebook group where you can access the presentation, Communication Strategy, Marketing Book and Action Plan.
What people want post covid:
THE IDEA :
ACTION PLAN: (System for management of Events and communication)
The plan: Scenario planning with key actions & communication
The team: Build a crew / network that will help you share / spread your information
The communication : SAFETY and HEALTH / solid events and leaders / community
Different members of the dance community and their roles:
Event organiser (upcoming events): Create trust about your event. Install safety procedures ASAP. Install reimbursement procedures asap. Communicate a lot about both. Resume ticket sales and give regular updates about event status. Keep dancers in the loop
Event organiser (cancelled): Stay top of mind, post useful or entertaining content regularly. Support your local events and events that supported you in the past. Start installing safety procedures, be part of the community, it will pay off later.
Community organiser: Create trust about your dances, install safety procedure ASAP, communicate a lot about it. Keep dancers in the loop. Encourage SAFE social interactions, get the dancers on their feet again.
Dance professional: Show yourself, show who you are, get personal. Your part is a key element. People crave social interactions. You can provide this. Go LIVE doing anything normal, dance a lot online, share the community movement. Don’t focus only on selling.
Dance studio: create trust about your studio, install safety procedures ASAP and communicate about it. Build a dynamic schedule that will adapt to the pandemic. Keep dancers in the loop. Encourage SAFE social interactions, get the dancers on their feet.
Facebook Group: www.facebook.com/groups/930054310421738/ with access to the Presentation, A
The WSDC wishes to thank Simon Girard for hosting the webinars and creating these materials for the dance community.